How can your e-shop open new sales channels for your company?
Apart from selling your today's business products, an e-shop can help you make more profit by expanding your offering.
Through affiliate marketing and dropshipping, you can add new commercial activities.
With a small investement and no real need for keeping stock or physical monitoting of your inventory, you can create parallel streams of income to your business using universal sales channels, such as Amazon, eBay and Alibaba or JD in China.
Smartphones are "the shopping malls of the digital age"
Minimum marketing cost to attract more customers
Do you wish you had a way to get more customers for less marketing budget spent?
Well, according to an early 2020 research by Adjust and Liftoff, the cost of acquiring a new retail mobile application customer dropped globally by 50.6%, compared to 2019.
And with the shift of our purchasing habits to a more digital form throughout 2020, this cost has decreased even more.
Customer contact lists and data analysis guarantee upselling
It has been proved that it is easier to resell to a customer that has bought from you before, than selling to a new customer.
But, how can you reach again a customer who has just made their first purchase from your business?
If they have just left your physical store, you can't. This is out of your control and left down to luck.
On the contrary, that's not the case with on-line customers. Because you can easily:
- Build customer lists to keep contact with them - Nurture them through personalised e-mail campaigns - Reach them again on Google, Youtube and Social Media, using retargeting marketing - Market new products and run special offer campaigns